Impossible Foods — Leslie James

During a quick 3-month stint, I helped to shape the brand’s tone of voice, build out their social presence with the one-and-only Joey Chestnut, and develop marketing material for experiential events. I also wrote recipes for the website and packaging copy for new products. So yeah, I guess you could say I made their plant-based messaging a whole lot meatier.

Client: Impossible Foods // Role: ACD Copywriter

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Here’s some examples of the very important, very serious TikToks we made.

@impossiblefoods I’m working lateee because i’m on Impossible Ranch! #RanchTok ♬ original sound - Truffle Social

@impossiblefoods Bread. Crème pie. No sleep. 💤 #ImpossibleRanch #RanchTok ♬ original sound - gagasfamemonster

@impossiblefoods Let's talk about soy. 🌱 #ImpossibleRanch #ImpossibleBurger #Soy #RanchTok ♬ Country instrumental(932769) - 8823

Wrote some lines for an event at All Things Go music festival in NYC.
Because eating meat made from animals…fuhgeddaboudit.

Beefed up some B2B banner ads to encourage distributers and restaurants owners to put our plant-based products on their menu.

My final act was writing cheeky packaging copy for their new Steak Bites. And yes, in case you were wondering, I do personally identify as a meat freak.

Here’s some examples of the very important, very serious TikToks we made.

Wrote some lines for an event at All Things Go music festival in NYC. Because eating meat made from animals…fuhgeddaboudit.

Beefed up some B2B banner ads to encourage distributers and restaurants owners to put our plant-based products on their menu.

My final act was writing cheeky packaging copy for their new Steak Bites. And yes, in case you were wondering, I do personally identify as a meat freak.

Levi's Global Holiday Campaign

Leslie James

Wrote some lines for an event at All Things Go music festival in NYC.
Because eating meat made from animals…fuhgeddaboudit.