As freelance brand writer, I was brought on to develop the Levi’s 2023 global holiday campaign. I wrote the tagline, emails, in-store, ecomm, and even got to create some seasonal social content with brand ambassador, Emma Chamberlin.
Agency: NTropic // Client: Levi’s // Role: ACD Copywriter
It’s not every day that your tagline sparks social commentary that reaches 20 Million consumers organically. Luckily, my IYKYK line found its people.
Like Sabrina Carpenter, Wendy’s, Popeyes…and Jerlynn | Latina Chef. Shout out to Jerlynn.
Email & Ecom Suite Across Product Range:
Here’s a sample of some of the headlines and body copy I wrote for the campaign.
