Meta x Ray-Ban
As freelance creative director, I helped develop the launch campaign for Ray-Ban Meta AI glasses, turning emerging AI capabilities into simple, human stories. My work spanned tagline development, campaign concepts, product storytelling, and scripts.
Client: SpecialGuest // Role: ACD Copywriter
Look Forward
Look Forward introduces Meta Ray-Ban Display with a simple idea: the future of technology shouldn’t take you out of the moment. A signature camera move shifts from the world around you into the wearer’s POV, turning invisible technology into something you can see and feel.
